The International Olympic Committee (IOC) today announced that Infront Sports & Media AG (Infront) has been awarded the exclusive broadcast rights in 22 countries in Central and South-East Asia for the XXV Olympic Winter Games Milano Cortina 2026, the Games of the XXXIV Olympiad Los Angeles 2028, the XXVI Olympic Winter Games in 2030 and the Games of the XXXV Olympiad Brisbane 2032, as well as for the Youth Olympic Games during the period.

The agreement means Infront will become the exclusive holder of media rights (all languages and all media platforms) in Afghanistan; Brunei Darussalam; Cambodia; Chinese Taipei; Timor-Leste; Hong Kong, China; Indonesia; I.R. Iran; Kazakhstan; Kyrgyzstan; Lao PDR; Malaysia; Mongolia; Myanmar; Papua New Guinea; Philippines; Singapore; Tajikistan; Thailand; Turkmenistan; Uzbekistan; and Vietnam.

Anne-Sophie Voumard, Managing Director, IOC Television and Marketing Services said: “We look forward to working with Infront to ensure fans across the region have access to comprehensive Olympic coverage, through both digital and free-to-air television.”

Philippe Blatter, President and CEO of Infront, said: “We have worked with the IOC for several years now, and have illustrated our ability to bring the Olympic Games to broader audiences. We are delighted to be expanding our partnership with the Olympic Movement, and are greatly looking forward to bringing all the passion and positivity that the Games represent to sports fans across Asia.”

In a separate agreement signed in 2019, Infront acquired the exclusive free-to-air media rights (and digital simulcast rights) in sub-Saharan Africa.

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The International Olympic Committee is a not-for-profit, civil, non-governmental, international organisation made up of volunteers which is committed to building a better world through sport. It redistributes more than 90 per cent of its income to the wider sporting movement, which means that every day the equivalent of USD 4.2 million goes to help athletes and sports organisations at all levels around the world.

Source : CIO