Euroleague Basketball and the Official Premium Destination Partner for its competitions, Turkey Home, have chosen Solive, the social media publishing tool creating real-time branded visual content, to generate more fan engagement, boost social audiences and increase its digital brand awareness in the Turkish Airlines EuroLeague.
Thanks to this innovative solution, the EuroLeague's social media team will have new, attractive and exciting ways to engage with fans in multiple languages across several different social media platforms during game days.
The agreement between EuroLeague Basketball, Turkey Home and Solive is even more relevant as the Turkish Airlines EuroLeague's new format, with all the best teams from around the continent playing all others in a 30-game regular season, has engaged more fans and at a higher frequency than ever on social media platforms.
Solive will help present those fans with all sorts of relevant information, including statistics, lineups, news and more, through modern-looking and colorful graphics that will raise the standards of the visual aspects in the EuroLeague's digital channels.
"We look forward to implementing and sharing these graphics with fans in the near future," Roser Queraltó, Chief Business Development Officer, said. "Solive is a great tool to engage fans on social media, and provide real-time facts and data from all EuroLeague games. This is another example of Euroleague Basketball bringing fans closer to our competitions, and Turkey Home will be provided with great exposure at the heart of the games on EuroLeague social media channels."
"We are thrilled to be partnering with EuroLeague Basketball and bringing unprecedented real-time facts and data to fans on EuroLeague Social Media channels," Florent Marty, Managing Director Sales & Marketing of Solive, said. "Solive is a new, innovate social media publishing tool and a game-changer for right-owners, sponsors, broadcasters and even players and athletes in the way they address their fans and monetize their social media audiences."